Upcoming Update to Google’s Algorithm

Mobile Friendly Increases in Importance

mobile devices

With more and more people using the internet from mobile devices, the need for a mobile friendly site is only increasing. And in April Google will be updating their algorithm to implement stricter mobile friendly guidelines. If your site is not mobile friendly when the algorithm changes, you could be penalized and lose important keyword rankings.

Google has even laid out some guidelines of what to NOT do if you want to avoid penalties in the future. These include the following:

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

So what does all this mean? Some of the above guidelines are highly technical and likely not things you work with on a regular basis as an Auto Shop owner. However, others are fairly obvious and straightforward (a slow loading webpage will not rank well).

The bottom line is that you MUST have a website that translates well into a mobile format. That is why we provide responsive web designs for all of our clients. These designs change according to the size screen they are viewed on, leaving them easy to navigate no matter what device someone is using when they find them.

Talk to us about ensuring you are not penalized in April by the upcoming algorithm change. Curious how your site currently holds up under Google’s mobile guidelines? Check it out using Google’s mobile-friendly test here.