A Quick Guide to SEO & Content Marketing
If you are the owner of an auto shop, you likely have little time to focus on your web presence. And as you search for a company to help you manage your internet marketing you will encounter terms that have little to no meaning to the average person. Unfortunately too, many high pressure salesmen never explain these terms fully and leave you in the dark in regards to their true meaning. Two phrases that are often overused, misused and left without explanation are SEO and content marketing.
Many companies use these terms as if they are synonyms or they use them as if they are stand alone ideas and tout themselves as providing only one or the other. So what is the difference between SEO and content marketing? And do they work together? And of course, ultimately, what does your auto shop actually need? Find out the answers in this quick guide to SEO and content marketing.
So what’s the difference?
SEO stands for Search Engine Optimization and refers to a broad array of work. It basically refers to the demands as laid out by Google and other search engines. For example, SEO would require that you have a unique, properly coded website. So part of SEO services would be creating that unique design. SEO also requires in-depth content. So part of SEO would be providing that content.
Which is where content marketing comes into play. Content marketing refers to the actions taken to fulfill the content demands of SEO. The following all would fall under content marketing:
- In-depth, onsite content
- Blog posts
- Social media posts
- Title tags
- Meta descriptions
- Alt tags
- and more!
Do these two things work together?
As you can see, SEO and content marketing go hand in hand. You cannot have one without the other. Which is why it is a misnomer to say that you are only a content marketing company or only provide SEO.
If you were to only create content without fulfilling all the other requirements of SEO, your content would be useless. It must be coupled with a complete web presence. And conversely that complete web presence must contain properly optimized content.
What does my auto shop company need?
If you want to dominate online and be found for countless keywords in your local market you need a combination of SEO and content marketing. That is what we provide at Auto Shop Webmasters. We blend together SEO and content marketing to create a complete web presence.
Call today for more information about what SEO and content marketing can do for you!