An increasingly mobile world
As a new year begins, we look ahead to see what trends the world of SEO holds for 2015. This year one of the biggest trends in the online world is that of mobility. People are increasingly turning to their mobile devices for online search. In fact, the following statistics from Search Engine Journal demonstrate this trend:
- In 2014 1.3 billion smartphones were shipped
- People spend 151 minutes per day on smartphones (which supersedes the time spent on TV or laptops)
- Approximately 1 in 5 searches on Google are location related
- And searches for “nearby” have grown 5x since 2011
- So what does this mean for your business? Two simple things:
1) Locally Optimized
Because so many people are searching for services that are “nearby,” it is critical that you optimize locally. If you are a small business, you likely cannot take on competition on a national level. But you definitely can win on the local level. The benefit of this local, mobile trend is that it affords small businesses the chance to grab new leads that otherwise may have been lost to national companies.
2) Responsive website design
Once you are easily found through a mobile device it is important that your website looks right on that mobile device. If you optimize locally, but your website is impossible to read and hard to navigate on smartphones, tablets and other devices odds are high people will give up and choose another company from the search list. We provide our clients with a responsive website design which can be viewed on any mobile device with the same ease. The website simply responds to the device size it is viewed on and reformats accordingly.
If you are ready to take advantage of the mobile trend of 2015, give us a call. We will work hard to ensure your auto shop is ready to tackle the mobile world of SEO.