What’s The Deal With Auto Repair SEO?
When it comes to auto repair SEO, there’s good SEO and bad SEO. We’ve talked about the things that can get your Auto Repair Shop site penalized or banned. Auto Repair Shop companies truly need to be easily found online. When someone has car trouble, and they need help, they want to find that help easily and quickly. If your goal is to be found by potential clients, then Search Engine Optimization is critical to your company’s well-being. Check out the following tips that outline good Auto Repair Shop SEO practices.
1) Unique, Quality Content
If you want to have a successful site, you need unique content that is of high quality. Good content is geared toward the reader. It should answer questions, be informative, and be well-written. Google wants to send its users to sites that are trustworthy and authoritative. And your content is one of the major factors in Google’s opinion of your company. Quality content should also implement the use of photos, illustrations, and videos. It should ultimately be exactly what the searcher is looking for.
2) Proper Web Design
Not only should your website have a unique design, but it should also be a proper web design overall. Proper web design will rank higher in the eyes of Google than a simple template design. Winning web design will include the following components:
- Properly coded
- Easy to navigate
- Correct structuring
- Aesthetically pleasing
3) Local Mapping
Local mapping is particularly important for Auto Shop company’s because clients are searching for a location near them. Setting up your Google Account and optimizing your local mapping will go a long way in reaching your customer base. Google My Business listings determine where you rank in the Local Map Pack. Typically, there are 3 listings that show up in the pack. The algorithm is based on proximity, relevance, and prominence. Though you cannot control proximity, you can optimize for relevance and prominence. One of the best ways to do this is through review generation.
4) Reputation Management
Showing up online s a great first step but it does not guarantee lead generation. To bring in leads consistently you must establish a positive reputation. The best way to improve reputation is through BrandREVU. Local check-ins and automated review requests create social proof for your auto repair shop. The reviews show up on your website and the check-ins populate on each individual brand page. For example, if you have a page for Jaguar repair, every Jaguar repair you perform in the shop will show as a check-in on your web page.
5) Ongoing Work
The work doesn’t stop there. Once you have a great website set up and your presence is starting to build, you have to keep maintaining your site. A site that ranks well is one that is worked on continually. You should have onsite and offsite changes. Your content should be updated and your blog attended to. Website work never ends and is a time-intensive process if you are serious about ranking high and staying in that position.