The Evolution of Keywords & Related Ideas
You want your auto repair shop’s site to rise to the first page of Google’s search results. So you frantically try every tactic you can find. During your search for the right way to optimize, you will surely hear about the importance of the keyword. But the keyword is evolving and stuffing your content with a keyword alone will not be enough. As Google has updated their algorithms and wised up to the tricks of bad content, they have introduced the concept of related ideas or semantic connectivity.
How it began
Keywords have been an important part of a site’s optimization because they indicated to Google that your page was actually about the topic at hand. So if you had a page about tune-ups in Phoenix, it would be natural that these keywords would show up in your content. However, people abused this idea by stuffing their content with keywords, instead of writing informative, relevant information about the topic.
But Google no longer rewards keyword stuffed pages. Instead, through an updated algorithm they look for in-depth quality content. If your page is about tune-ups in Phoenix, they will also search your content for important related ideas. They might look for related words such as spark plug replacement and fuel filter replacement. Google knows that a tune-up should include these things and if their user is looking for a page about tune-ups they want to send that user to a page that is truly about tune-ups.
Quality content should answer questions, provide information and be easy to read. Keywords still matter, but they should appear naturally in your content. They should not be contrived. If you want to learn more about semantic connectivity and what it means for websites, check out the Moz Blog White Board Video which handles this concept in-depth.
Talk to us today about how to properly optimize your content with the correct use of keywords and related ideas.