5 Crucial Elements of Car Repair Website Design

Car repair services can benefit from a strong online presence, much like every small business in 2019. But certain website elements get overlooked in the scramble to get one up and running. Every repair service has similar goals; generate leads and drive more business to your company. The confusion exists in how to most effectively achieve these goals. For instance, many car mechanics invest in website templates that are ready made and out-of-the-box so to speak. Unbeknownst to many, templates can be counterproductive for SEO and hinder a businesses’ chances of ranking number one for high volume keywords, both on traditional organic results and Google Maps results (The Local 3 Pack). Here’s 5 crucial elements of car repair website design:

5 Crucial Elements of Car Repair Website Design

Element Number 1 – Customization

For a website to reach its full potential, it should be designed by a professional web designer. Why? Because clean code is the most SEO-friendly kind of code. Templates are mass-produced, and most importantly; mass-published. When Google spiders a website, they scan HTML & CSS in the process. Unique designs encourage a greater ranking position than stock templates. That’s not to say SEO is an impossibility with tools like Wix, Weebly, and Squarespace. They can still rank well under certain circumstances. But the best recommendation is to utilize a custom design. Not only is it cleaner from a code standpoint, but it is often more appealing to the user. And as we know, user behavior metrics are something Google keeps a close eye on when deciding the ranking factors of a website. In summary:

  • Custom Websites Encourage Clean Code (HTML & CSS)
  • Custom Websites Encourage Engaging Design
  • Custom Websites Encourage Favorable User Behavior
  • Custom Websites Are Ideal for Search Engine Optimization

Element Number 2 – Schema Markup

Have you ever wondered why certain search results “look” better than others. Do a simple Google search of auto repair services and see which links look the best to you? Once identified, try to compare and contrast those results to the ones you find less appealing. If you behave like the typical Google user, you will favor results that have enhanced features. Examples of these include aggregate star ratings, location information, and sitelinks. Human behavior is quite predictable, and a more feature-rich result is naturally going to garner more attention than one that looks bland and stoic. To get features like these on your own website, you need someone to implement schema markup, a term used to describe the integration of schema.org microdata. These code snippets help Google interpret the contents of your website, and better market your results. In summary:

  • Schema Markup Enhances Search Results
  • Schema Markup Distinguishes One Site From Another
  • Schema Markup Encourages Increased Clicks
  • Schema Markup Helps Google Interpret a Website

Element Number 3 – Mobile Optimization

Most website visitors in 2019 will be accessing your auto repair website via mobile device. With 24/7 access to smartphones there’s no more convenient way to find car repair services. Because of this, you as an auto mechanic, must ensure your website is mobile optimized. That means simple navigation, optimal viewport, and lighting fast speeds. For the sake of conversion rates, it also helps to have click-to-call functionality so that user can call your offices directly from their cell phone … since they’re currently on it anyway. Back before Google’s mobile first index, the transition from desktop to mobile sites was not going as smoothly as some hoped. Nothing is more frustrating for a user than clunky navigation on their mobile phone, and Google decided to prioritize websites that provided the most optimal experience. In summary:

  • Mobile Access is 24/7 365
  • Mobile Users are Frustrated by Poor Navigation
  • Mobile Users Can Utilize Click-To-Call Functionality
  • Mobile Users Expect Lighting Fast Site Speed & Loading Times

Element Number 4 – Brand Integration

In an increasingly digital world, branding oneself is an every minute process. The biggest brands are consistent, uniform, and memorable. Car repair services should exercise these principles when having a website designed for their company. Because Google is now a one stop shop for small business branding, it’s imperative that a primary website aligned precisely with the brand that exists throughout other web modules. For instance, Google My Business, Facebook, and your main website should all display the same logo, the same NAP information, and be managed by the same group of people. It used to be that a website in of itself could represent your brand. Today, a website is one of many marketing channels through which to promote. That said, it’s still the central hub through which everything is founded upon, In summary:

  • Branding is an Ongoing Process
  • Successful Brands are Consistent & Uniform
  • Websites & Google My Business Require Integration
  • NAP Information is Crucial to a Company Brand

Element Number 5 – Technical SEO

When companies think of SEO, they often think of keywords and on page content. But did you know that some of the most critical aspects of SEO take place behind the scenes? We touched on this a bit in our customization section, but it’s important to stress this point even more so. Websites that appear visually appealing do not always rank well. For a website to be correctly designed, it must encourage the highest possible rankings. This means it should promote crawling and indexing from Google, include clean code for faster loading times, and manifest elite usability for user behavioral influence. Most of these goals can only be achieved by someone with true website design experience. Some businesses have made web design something that anyone can do. And while there is some value in that accessibility, the greatest SEO potential lies in experts in the field of web design. In summary:

  • Technical SEO is as Important as On Page SEO
  • Most Technical SEO is Executed Behind-The-Scenes
  • Professional Designers Are Best Equipped To Implement Technical SEO
  • Visual Appeal Does Not Always Translate to High Rankings