Social media has become such an ingrained part of our lives that some business owners think their businesses will practically market themselves if they have a presence on Facebook and Twitter. But that’s not the case anymore. These days, successful social media marketing takes skill and effort. Here are four common mistakes small businesses make on social media, and how to avoid them.
1. Underestimating the Time Commitment
Facebook. Twitter. LinkedIn. Instagram. Blog. Videos. At first, that list doesn’t seem very daunting, but once you start trying to cover all of your social media bases, you’ll see that each platform takes a time commitment you might not be prepared for — and which will cut into the time you spend chasing leads and making sales. Quality social media management is a full time job.
2. Mishandling Comments
Social media creates a dialogue between your business and your audience. Anyone is free to leave a comment, for better or for worse. If you don’t respond to these comments, your followers will eventually stop engaging with you. That defeats the purpose of having a social media presence. You must show your followers that you value their input. Also, never engage in an argument with a follower. That kind of behavior reflects poorly on you and your business. Instead, message them privately to see how you can help.
3. Using the Same Content Everywhere
Your social media audience won’t want to see the same posts on every platform. Try to mix things up a bit by adding value for your clients in different ways. Quick content sites like Instagram and Twitter lend themselves well to photos and small tidbits of information, like sale or coupon announcements. Your blog and Facebook page can handle more in-depth content. Videos should be short and packed with information.
4. Heavy-handed Sales Tactics
Social media is not the place to pressure people into buying your product or service. It is a more casual platform than a traditional web site. You want to invite people to follow you, then demonstrate why following you was a good choice. Differentiate yourself by being an expert in your niche and sharing quality content that your audience will find impressive. Use this content to guide people, not force them, into visiting your web site to seal the deal.
How We Can Help Your Business Succeed
At Auto Shop Webmasters, we have dedicated social media managers who will make sure your company gets the most engaging and useful content on a regular basis. If you want your business to stand out from the rest, give us a call today!