When it comes to auto repair Facebook posts, you may be wondering what all the hype is about. Facebook is an invaluable marketing platform that should be taken advantage of. There are tons of ways to promote your auto repair shop, make people aware of your brand, and tout your services with Facebook. But your marketing efforts must be focused. They must be deliberate and must utilize the latest usage statistics. As an auto repair shop owner or associate, you probably don’t have a lot of time to research what is trending on Facebook. That’s where we come in. We are Autoshop Webmasters, and we specialize in helping auto shop owners grow their business with organic SEO and marketing tactics. We stay on top of all the marketing trends so you can focus on delivering quality service.
Consider this your cheat sheet on how to compose the most effective auto repair Facebook posts to help promote your brand and convert more customers.
Step 1: Learning Facebook Ads
Running Facebook Ads requires a Facebook Business Page. Once your business page is set up, you can begin to run ads from your Business Manager account. At this point, you can consult Facebook’s internal handbook to running advertisements on your Facebook business page. There are 3 primary elements to a Facebook Ad:
Go to your Business Page and click on the blue button near the bottom left of your computer screen. Select an objective for your ad to accomplish. If your goal is to get people exposed to your auto shop and its brand via the website, you’d select Get More Website Visitors.
Creative has two elements within itself, copy, and visuals. Facebook often suggests both text and image but you have the ability to edit them to your preference. A photo of freshly tuned Lamborghini is going to elicit more emotion than an image of your shop’s front door. As for text, keep it short.
Next you must select an audience. Your audience tells Facebook who you want to reach through advertising. Car enthusiasts between the age of 25 and 40 within a 10-mile radius of your shop could be great targets for your seasonal discount. Details like these can be targeted, along with many others.
Don’t forget about budget. Through Facebook ads, a minimal budget can achieve outstanding results. Instruct Facebook how much you want to spend on your ad per day, per month, or per lifetime. You’ll never spend more than your predetermined budget, and you can estimate the viewers your ad will reach. Finally, you can choose how long to run your ad.
Step 2: Maximizing Ads in the Auto Industry
Not every ad technique will translate across all industries. A bakery, for example, will have different goals than an auto repair business. Understanding your industry and its consumers is what’s going to separate you from other competitors who are running ads on the social platform. Getting ads wrong is just as easy as getting them right.
Keep it Car-Centric
You never want to stray too far from the heart of your business. And while many of the best auto repair Facebook posts seemingly have nothing to do with auto repair; they do all tie back to some aspect of life behind the wheel.
The reason you don’t want to post something that is totally unrelated to your industry is that you want Facebook users to make the correlation between your post and their cars’ in their minds. So even if they don’t remember your logo or the name of your business, they will remember you for that fun or helpful Facebook post that had something to do with cars or driving. Then, when the time comes for auto repair, they will remember that your company had something to do with automobiles and are more likely to look you up.
So what kind of posts can you create that are general enough to appeal to more people but car-centric enough to make that important correlation in the minds of consumers? Local events are a great place to start. Think of state or county fairs, big concert tours coming into town, sporting events or any other type of local event that draws a big crowd. Parking is usually a nightmare at these kinds of events right? Create a post and share some of your secret parking spots around event venues. Even if you don’t have any of your own, encourage people to share theirs. It’s a great way to get the community buzzing around your content and to provide some valuable content that your visitors will remember. And that leads us to our next topic…
Having Facebook users share your posts is one of the most valuable vehicles for digital marketing today. But how do you get people to share your posts with their friends and family? One of the easiest ways is to make your post valuable to Facebook users. While you don’t want to give away any secrets of the trade, you can still use your knowledge of cars to provide value to Facebook users.
For example, you can create a post that details how motorists can protect their car’s paint in the rainy season. Auto repair Facebook posts that focus on cosmetic auto care are a great way to provide value to your visitors without revealing actual auto repair secrets. After all, you want to maintain a customer base that actually needs your services, right?
Other ways you can provide value without revealing trade secrets is to inform motorists of important information (remember, keep it car-centric). If you see that a nearby road or highway is closed or narrowed due to construction, make a post about it. If severe weather conditions are headed to your town that could affect road safety, make a post about that too.
Leverage Video Media
Facebook video media is booming. Today, video posts make up around 11% of all Facebook posts and that number is expected to rise in the coming years. Facebook video posts are also receiving the highest amount of interactions too. Video posts are powerful tools and as an auto repair shop owner, there are some very easy and effective ways to utilize them for your advantage:
- Guides with Text – Users watch Facebook videos without sound 85% of the time. So making a how-to guide about changing a tire or checking battery voltage with text can be a good way to get your brand out there.
- Live Streams – Live streams are even more popular than video posts. You can set up a live stream at an auto trade show, local event you are attending, or an event you are having at your shop.
- Introduce your Crew – Make a video that introduces your team to Facebook users. People are more likely to use a business when they can put a face (or faces) to it.
Remember to Brand
This may seem like a foregone conclusion but many businesses are still forgetting one important rule of Facebook marketing: put your logo or business name on every post! You want your brand to stick out in the minds of potential customers and one of the best ways to do that is still vigilant branding. Make sure your shop logo is on every post, story, live stream and video post on your Facebook page.
Step 3: Choosing an Auto Repair Marketing Agency
Choosing the right marketing agency to handle your advertising is a challenging proposition. Especially with so many deceptive people in the industry. With that said, Facebook ads can become overwhelming to business owners – especially if you are not particularly tech-savvy. That’s why hiring a marketing professional makes sense.
The sign of a bad marketing agency is one that has no goals for its clients. If they are going to market for the sake of marketing, they are already on a different wavelength than the business owner. Agencies should demonstrate specific goals such as auto repair lead generation and advertising ROI. Additionally, you should always verbalize your company’s own goals prior to payment.
Finding Common Ground
Sometimes marketers can’t relate to their own clients. This is common with general marketing agencies that serve a wide variety of industries. Since a one-size-fits-all approach is counterproductive in marketing, finding an agency that specializes in your niche is the better option. Look for marketing companies that ran for keywords like auto repair seo or auto repair facebook ads.