Author Archives: Auto Shop Webmasters

SEO & Content Marketing Explained

A Quick Guide to SEO & Content Marketing

box of internet related itemsIf you are the owner of an auto shop, you likely have little time to focus on  your web presence. And as you search for a company to help you manage your internet marketing you will encounter terms that have little to no meaning to the average person. Unfortunately too, many high pressure salesmen never explain these terms fully and leave you in the dark in regards to their true meaning. Two phrases that are often overused, misused and left without explanation are SEO and content marketing.

Many companies use these terms as if they are synonyms or they use them as if they are stand alone ideas and tout themselves as providing only one or the other. So what is the difference between SEO and content marketing? And do they work together? And of course, ultimately, what does your auto shop actually need? Find out the answers in this quick guide to SEO and content marketing.

So what’s the difference?

SEO stands for Search Engine Optimization and refers to a broad array of work. It basically refers to the demands as laid out by Google and other search engines. For example, SEO would require that you have a unique, properly coded website. So part of SEO services would be creating that unique design. SEO also requires in-depth content. So part of SEO would be providing that content.

Which is where content marketing comes into play. Content marketing refers to the actions taken to fulfill the content demands of SEO. The following all would fall under content marketing:person on a computer

  • In-depth, onsite content
  • Blog posts
  • Social media posts
  • Title tags
  • Meta descriptions
  • Alt tags
  • and more!

Do these two things work together?

As you can see, SEO and content marketing go hand in hand. You cannot have one without the other. Which is why it is a misnomer to say that you are only a content marketing company or only provide SEO.

If you were to only create content without fulfilling all the other requirements of SEO, your content would be useless. It must be coupled with a complete web presence. And conversely that complete web presence must contain properly optimized content.

What does my auto shop company need?

If you want to dominate online and be found for countless keywords in your local market you need a combination of SEO and content marketing. That is what we provide at Auto Shop Webmasters. We blend together SEO and content marketing to create a complete web presence.

Call today for more information about what SEO and content marketing can do for you!

Posted: | Updated: Mar 4, 2015 | Categories: Uncategorized

What is a PPC campaign?

picture of ppcIf you have looked into ways to market your company online, you likely have heard of PPC. So what is PPC? PPC stands for pay per click and refers to the results that show up on the top of a Google search results page and along the right hand side of the results. They have the word “ad” next to them and have been placed there because of a payment.

Pay per click results are exactly as they sound, you have to pay for every click you garner through this campaign.

Is PPC right for my auto shop?

clock towerMany clients want to know, should I use a PPC campaign? The answer is yes and no. PPC is a wonderful tool for short term results. But it is extremely costly when compared to organic SEO over the long run.

We help our clients build their web presence so that they show up on Google’s search results by merit of a job well done. These organic results will NOT cost you when someone clicks on your website. Therefore, investing money in organic SEO is a huge savings in the long run.

However, organic SEO takes time whereas PPC is immediate. We often recommend a PPC campaign for auto shops while we build their organic results. It can be a wonderful tool when used correctly. Having a PPC campaign managed by an expert team like ours will provide you with the best results!

Talk to us today about PPC for auto shops and how we can incorporate this useful marketing tool into your overall web presence plan.

Posted: | Updated: Feb 19, 2015 | Categories: Uncategorized

Will broken links hurt my web presence?

The Damage of Broken Links

broken chainFor an auto repair shop, an online presence is a modern day necessity. And not only does your auto shop need to be found online, you need to have a good online reputation. One of the many things that can damage your reputation and your SEO are broken links. Will broken links really hurt your web presence? The answer is yes. But the good news is, there are ways to prevent damaged links from hurting your company.

What are broken links?

404 error pageTo begin with, what are broken links? Broken links are links that no longer direct someone to the page they should. When you click on a broken link you will receive a “404 error.” This error may have some text accompanying it (often humorous) to explain why the page won’t load, but the bottom line: A broken link doesn’t take a user to the content they wanted to see. And that, well that, is obviously a bad thing.

What causes broken links?

So if broken links are a thing to be avoided, what exactly causes them? No one intends to have a website with broken links, but it happens to a large number of small businesses. The following are all reasons for broken links or 404 errors:

  • Moving a web page and not changing internal links
  • Renaming a web page and not changing internal links
  • Leaving up old links to content that no longer exists (photos, videos, pdfs)
  • Leaving up old links to third parties that have changed or moved the web page

What damage will broken links cause?

Broken links will damage your SEO, your online reputation and ultimately your conversion rate. When someone visits your site and reaches an error message, odds are high they will leave your site in lieu of a site that works. People do not have patience online. They want things to load quickly and properly. So when you have even just a few broken links, you could damage your entire web presence.

How can I fix broken links?

If you have broken links, or perhaps you are simply uncertain of whether you do or not, the good news is there is hope. It isn’t hard to diagnose the problem and fixing the links is as simple as creating a redirect or removing old links.

As a part of our SEO services (both initial and ongoing) we will search to your site for any broken links, fix them and keep an eye on your site every single day from there forward to ensure you never suffer from the damages caused by broken links. Talk to us today about how a well managed web presence can lead to a higher conversion rate.

Posted: | Updated: Feb 12, 2015 | Categories: Uncategorized

The Mobile Trend

An increasingly mobile world

smartphone in useAs a new year begins, we look ahead to see what trends the world of SEO holds for 2015. This year one of the biggest trends in the online world is that of mobility. People are increasingly turning to their mobile devices for online search. In fact, the following statistics from Search Engine Journal demonstrate this trend:

  • In 2014 1.3 billion smartphones were shipped
  • People spend 151 minutes per day on smartphones (which supersedes the time spent on TV or laptops)
  • Approximately 1 in 5 searches on Google are location related
  • And searches for “nearby” have grown 5x since 2011
  • So what does this mean for your business? Two simple things:

1) Locally Optimized

Because so many people are searching for services that are “nearby,” it is critical that you optimize locally. If you are a small business, you likely cannot take on competition on a national level. But you definitely can win on the local level. The benefit of this local, mobile trend is that it affords small businesses the chance to grab new leads that otherwise may have been lost to national companies.

2) Responsive website design

tablet and teapotOnce you are easily found through a mobile device it is important that your website looks right on that mobile device. If you optimize locally, but your website is impossible to read and hard to navigate on smartphones, tablets and other devices odds are high people will give up and choose another company from the search list. We provide our clients with a responsive website design which can be viewed on any mobile device with the same ease. The website simply responds to the device size it is viewed on and reformats accordingly.

If you are ready to take advantage of the mobile trend of 2015, give us a call. We will work hard to ensure your auto shop is ready to tackle the mobile world of SEO.

Posted: | Updated: Jan 16, 2015 | Categories: Uncategorized

Dominate in 2015

New Year, New Business Plan

business plan for 2015With the new year upon us, are you ready to make 2015 the best year yet for your auto repair shop? Consider upping your game with a new SEO business plan. Proper SEO will allow your business to garner new online leads. And with the right web marketing team, those leads will convert to sales. You can dominate online in 2015 and take the lead over local competitors.

So why choose us as your SEO company? The following are all reasons we are the best auto shop SEO company around:

1) Proven success

We do not simply think we can help your auto repair shop, we know we can. We have a proven track record of success. Feel free to ask us about our current clients. We will be happy to show you other local auto shops that have dominated online for important keywords.

2) An investment with return

When you work with us, you will see a real return on your investment. We know as a small business you have to invest your money carefully. And we take that investment seriously. With us, you know you will see new business as you climb the rankings on Google, Bing, Yahoo and more.

3) Real people

happy 2015Our team is comprised of real people who work in our office every single day. We never outsource our labor which means you can count on us to provide quality services all the time. And you can talk to our team anytime about any ideas you have as we manage your web presence.

If you are ready to start the new year right, by dominating online, give us a call today! Happy 2015!

Posted: | Updated: Jan 9, 2015 | Categories: Uncategorized

Why Reviews Matter Online

The Importance of Reviews

megaphoneIn today’s world of internet savvy consumers, online reviews have increased in popularity and importance. When a customer uses a service they now have the ability to share publicly and effectively how they feel about the services they received. Google, Yelp and other review sites are affecting the way people view the service industry. And companies without reviews are less likely to attract new clients. It should be a goal of your auto shop to garner new, positive online reviews to boost your lead conversion rate. Without reviews your business will look less trustworthy and well established.

The Use of Reviews on Google Maps

location map tagA major reason that reviews have increased in importance and visibility is due to the implementation of reviews into Google map results. When someone performs a local search and an auto repair shop list comes up with a local map, the reviews of these companies will also be displayed prominently.

Do a quick search on your computer or smartphone for a service in your area. You will see the companies listed with the amount of stars they have received on average from reviews. And there will be a link to the reviews people have given with the number of reviews displayed. If your company has zero reviews or a low ranking, you will have a harder time converting leads online.

How to Gain Online Reviews

Online reviews affect how potential clients see you, so it is critical that you increase the amount of positive reviews your auto shop has. The following are all ways to increase your online reviews:

1) Have the highest quality customer service: One of the best and most simple ways to increase your online reviews is to be the best at what you do. When you provide superior customer service, your clients will want to talk about you in a positive light. People love sharing about a place that went above and beyond for them.

2) Ask for reviews: This is a simple, but important tip. People often don’t even think about the importance of their opinion online. When a client has a positive experience, ask them to review you online. Train your mechanics to ask for this too. This also keeps your employees accountable for the services they are providing. Remember, although you can ask for reviews it is not ok to offer incentives or pay clients for reviews (this breaks the guidelines of Google reviews, Yelp and other review sites).

3) Continue the conversation: When your client leaves your auto repair shop, this should not be the end of your conversation with them. Implement important tools like social media, blogging and newsletters to continue a conversation with clients. This keeps you foremost in their minds and will increase the likelihood of them reviewing you online.

4) Use your reviews to your benefit: Finally when you do garner positive online reviews, use them to the benefit of your business across the web. We help our clients get the most out of their online reviews for SEO and lead conversion.

If you want to learn more about gaining online reviews and using these reviews to boost your SEO, contact the experts at Auto Shop Webmasters today!

Posted: | Updated: Jan 3, 2015 | Categories: Uncategorized

Should your auto shop have a blog?

The Importance of Blogging

blog and content managementIf you have an auto repair shop, you may wonder “should your auto shop have a blog?” The answer is yes. Blogs are an incredibly useful asset for any company and your auto repair shop will benefit greatly from a properly maintained blog. That is why our company offers blogging for auto repair shops as a part of our ongoing SEO work.

The following are all benefits your company can gain from upkeeping a blog:

graph of results1: Boosting your SEO: The number one reason your company should not ignore the importance of a blog is because of SEO. Google and other search engines give higher rankings to websites that are added to on an ongoing basis. When you post to an internal blog, you are given credit for content addition which will boost your SEO rankings.

2: Keeping you connected: After a client leaves your shop, you don’t want them to forget your company. Instead, you want to stay connected to them so that the next time their car has trouble, they remember your auto repair shop. When you add new content to your blog, you keep a connection to old and new clients. This keeps you in the forefront of their minds.

3: Adding a human touch: People trust companies more that have a human side to them. Blog posts allow you to add informal content that personalizes your company. When they see the human side of your company, they are more likely to turn to you for auto repair solutions.

auto shop4: Establishing expertise: You want to be known as the auto repair experts. When you continually post new information that demonstrates your knowledge, you become the local auto repair expert. This means when one of your client’s cars breaks down, you are the company to turn to.

5: Locally focused: Blog posts also allow you to share information that is focused locally. You can implement local news events. And you can write about useful tips for car owners in the area. People trust someone who is part of their local community more than a distant corporation.

6: Adding to your social presence: Social media is an important part of a complete web presence. Blog posts are a wonderful asset for adding to your social media presence. Each new post can be shared across all of your social media platforms.

If you are interested in learning more about blogging for auto repair shops, give us a call at Auto Shop Webmasters. We will help you reap the benefits of a properly maintained blog.

Posted: | Updated: Dec 16, 2014 | Categories: Uncategorized

5 Red Flags of a Bad SEO Company

The Warning Signs of Bad SEO

warning signLast week we discussed the importance of hiring an SEO company to run your internet marketing campaign. However, many auto shop owners have been burned in the past by bad SEO companies are are leery of signing up with another one. It is important to employ a company that practices proper SEO according to the guidelines of Google. Otherwise, you will pay the price long term with a penalized domain name. The following are the warning signs of bad SEO. Take heed of these five red flags of a bad SEO company.

#1: Promises they cannot keep

making promisesIf the company you are talking to begins to promises you things that seem too good to be true, they may be lying to you. One of the number one promises that is impossible to keep is guaranteeing you a #1 ranking on Google. No one can guarantee this position. Be skeptical of a company that offers more than seems reasonable.

Bottom line: A good SEO company will have a realistic goal in mind for your site. They should have a detailed outline of how they will build your web presence, not vague, lofty promises.

#2: Guarantees of hundreds of new inbound links

old chain linksA lot of SEO companies try to shortcut the system by building hundreds, even thousands of inbound links overnight for your website. The problem with that tactic is that those inbound links come from illegitimate sources like link farms, fake directories, fake forums, spam sites and more. Google is wise, they will quickly pick up on the falsity of these links.

Bottom line: You will pay the price for this, not the SEO company. Bad inbound linking can permanently damage your domain name if left unattended for too long. If you think your site is being hurt by illegitimate links, talk to us right away.

#3: Poor content management plan

blog and content managementBad SEO companies will frequently recycle their content across multiple sites. This will severely hurt your rankings as Google is smart enough to pick up on copied content. Your website needs to have completely original, relevant content to succeed.

Bottom line: Ask about their content management plan. If it doesn’t involve new pages of original content and the ongoing addition of original content to a blog, kindly pass on their services.

#4: A lack of transparency

business portfolioAsk to see a portfolio of their previous auto shop clients. If they are unwilling to show you one and seem hesitant to reveal very much about their current clients, be wary. A bad SEO company will not want you to see their work for fear you will see through their lies.

Bottom line: If a company provides outstanding SEO services, they will want to showcase their current client base.

#5: Asking for a long term agreement

handshake agreementBad SEO companies will often require long term agreements. Why do they ask for long contracts? Because they recognize the results they provide will not be enough to keep you around. However, this will leave you in a terrible position when you are still paying for services that are not delivering the results you need.

Bottom line: Stick to a company like ours that allows you to remain on a month to month basis. Because we provide high quality SEO services, we know our results will ensure you stick around, not a signed contract.

Keep in mind these five red flags of a bad SEO company as you navigate the waters of internet marketing. And call us anytime for a free consultation for your auto repair shop.

Posted: | Updated: Dec 1, 2014 | Categories: Uncategorized

Why should I hire an SEO company?

The Benefits of SEO Companies for Auto Shops

graph of resultsAs the owner of an auto repair shop, you work hard to ensure every dollar you spend on your business is effective and worthwhile. So when you employ a marketing tactic, you should choose one that provides the best return on your invested dollar. Internet marketing is undoubtedly one of the best marketing tools there is, but you still may wonder: Why should I hire an SEO company?

Perhaps you don’t see the importance of ranking high for search engine results. Or maybe you know a decent amount about SEO and feel you can handle the work yourself. Whatever the case, the following are the benefits of SEO companies for auto repair shops.

1: People are searching

magnifying glass91% of adult internet users implement the use of search engines. People are searching. They are looking for local services and they are looking online. Gone are the days of phone books and yellow pages. Here are the days of Google, Yahoo and Bing. If your company doesn’t optimize online for local service results, you will never reach the market of internet users.

2: Time is of the essence

clock towerAs a business owner, you need to focus your time on running a successful auto shop. No one can run your business as well as you and time is of the essence. It is a limited resource and you want to save as much of it as possible. Although you may understand SEO fairly well, you probably do not have the time it takes to properly optimize your website.

SEO work is time consuming and cannot be done halfway. It requires extreme attention to detail, which is why an SEO company is the best solution. We dedicate full time work to helping your site not only rank high, but continue to rank high. This frees you up to focus on running your business.

3: SEO is no simple matter

looking at phone and computerOptimizing your auto repair shop’s website properly is no easy feat. SEO is a complex system and requires a constant attention to detail. If your site is going to succeed and continue to succeed for years to come you need proper website design, content management, social media management, backlink monitoring, proper coding and more.

Although you may understand components of SEO, it is very difficult for one person to understand the entirety of what it takes. That is why we have an entire team of talented people who are each specialists in a specific SEO area. It is similar to your clients and their knowledge of car repairs. They may have a solid grasp on basic maintenance, but that does not qualify them for a complete engine overhaul. Similarly, you may have an excellent grasp on basic SEO, but you may not have the tools necessary to create a proper complete web presence.

4: Your competitors are already there

racing carWhen someone in your local area searches for an auto repair shop, it is guaranteed they will find results. And those results will be your competitor if you do not optimize your site. Even if you already have local competitors who rank high for important keywords, it is never too late to join the race. You can still gain high organic rankings through proper SEO services. In fact, our SEO services are superior to most any you can find. Which means when you start with us, you will quickly beat out competitors who only have a mediocre web presence.

Talk to us today about why it is important for your auto repair shop to hire an SEO company. We are excited to help you see the benefits of our high quality SEO work.

Posted: | Updated: Nov 19, 2014 | Categories: Uncategorized

Three Steps to Dominate Local Auto Shop SEO Ranking

As a local auto repair shop owner, you must have realized by now the importance of dominating local search engine results.  Local Auto Shop Internet Marketing has been used by many business owners because they know that many consumers now search the internet for the products and services they need.

However, it’s not enough to just have a website and it’s expensive to advertise online.  Local search engine optimization is the best way to rank high in the local search engine results. It’s important to rank high because internet users seldom check the websites that are not listed on the first page of the search results. In fact if they see what they like in number one site, they may not bother checking the number two site as well as the rest on the list.

That’s why it’s important to dominate the search engine results list. Here’s a list of some steps you can do to dominate the local search results:

Step One – Localize Your Website

You can localize your website by adding the following in all the pages and content of your website: your town or city, state, ZIP, contact information and other relevant information that will lead the searchers to your website.  If you are serving a larger area than your local community, make sure to include all those places as well.  Then use multiple keywords that are most likely used by your target market in looking for your products or services.

Step Two – Add Your Website to Online Directories

In addition to putting your contact information on your website, improve your visibility by adding your business information to online directories. These directories also appear on the search engine results with a list of companies that provide the products or services being searched. Your contact information may include your website URL, phone number and email address.
Step Three – Connect with your Customers

Most companies do this through regular emails (with the recipients’ permission), blogs or forums they can link from the website.  You can announce new products or services through e mails or discuss about them in your blog or forum.

You can also accept comments or reviews on your website which most consumers value because it’s their chance publish what they think about your products or services.

Are you doing these things or more to dominate your local search results? If you’re not consistently ranking high in your local search results get the help of professionals in Auto shop keyword ranking.

Posted: | Updated: Nov 13, 2014 | Categories: Uncategorized