Author Archives: Auto Shop Webmasters

Content Matters to Your Customers

When your potential auto shop customers are looking for service for their vehicle, they’ll typically search for a keyword or phrase to locate service shops in their area. Everything we do at Auto Shop Webmasters is designed to optimize our customers’ websites so that they show up at the top of those search results. Modern consumers don’t spend a lot of time weeding through multiple pages of results, but instead focus on the first few listings. They may initiate a call Good Content Drives Salesdirectly from the results page if they’re familiar with the shop name or just love what they see. (Yes, decisions can be made on just the little bit of information returned with the search list.) But more often than not, they click on a few sites to peruse the information available about the shop.

And this is where content becomes key for getting that viewer to call your shop or swing by with their vehicle. If your site is uninformative, takes forever to load, or is simply page after page of “CALL TODAY!” with no other quality text, you’re going to lose them. While no customer expects a website to fix their auto repair needs, they are looking to your online presence to indicate an authority about the services you offer. Instilling confidence and a professional perception is what will ultimately earn you their business.

Professional Content Geared Toward SEO

Our talented team of copywriters craft unique content for every auto shop website that we design for our customers. We balance meaningful, informative content for customers with keywords, title tags, and page structure that we know will also appeal to search engines. This is how we accomplish Organic SEO, appealing to viewers and engine spiders alike.

If your current site is failing to translate web clicks to phone calls, contact Auto Shop Webmasters at (800) 377-3068 and trust our Writing Team to deliver the content that will keep your shop busy with new customers!

Posted: | Updated: Jul 19, 2016 | Categories: Uncategorized

End of Year Special

Call today at 1.800.377.3068

autoshop special

Are you tired of missing out on business to your auto shop because no one can find you online? Do you want to dominate over your local competition by ranking high on all major search engines? Then call us today and take advantage of our outstanding year end special!

For a limited time only we are offering zero set up fees and waiving our $1500 activation fee! We require no long term agreement when you sign up under this deal and you can lock in right away by calling our team today!

When you work with us you will receive work in all of the following categories:

  • Design
  • Content
  • Mapping
  • Social Media
  • General Webmaster Labor

Simply put, we handle your entire online presence. We start from scratch and every component we provide from design to content is unique and hand crafted for your specific company.

Through a wide array of labor each month, we will work to ensure your auto shop’s website is seen by potential clients. Our goal is for your phone to ring and your shop to be packed with new customers. Our work covers a huge array of details, so pick up the phone and call us today for a free consultation. We will discuss the specifics of what we can do for your auto shop and create the optimal plan for you.

Call today before our Year End Special expires!

Posted: | Updated: Oct 30, 2015 | Categories: Uncategorized

Client Highlight

Content. Design. Mapping. Social Media. Webmasters.

handshake agreementHere at Auto Shop Webmasters we handle every aspect of our clients’ web presence. To give you a taste of what we do we have decided to highlight some of our current clients. This month we have chosen to share a little about Frank’s Automotive in Sacramento. Frank’s auto shop is a specialty German repair shop and came to us for assistance in building their ranking for important keywords in their local market. Now they are on the first page of Google results for countless keyword combinations, including the following:

[ezcol_1half]

  • “German auto repair Sacramento”
  • “German auto repair”
  • “German automotive”
  • “how often to get your oil changed”
  • “a auto Sacramento”
  • “Mini Cooper auto repair”
  • “Porsche repair Sacramento”
  • “auto expert Sacramento”
  • “Volvo mechanic Sacramento”
  • “German car repairs”

[/ezcol_1half][ezcol_1half_end]

  • “Volvo mechanics”
  • “Volvo certified mechanics”
  • “Volvo repair shop”
  • “Mini repair Sacramento”
  • “Volkswagen experts”
  • “benefits of regular oil changes”
  • “German car make”
  • “Mini auto shop”
  • “German car repair shops”
  • and more!

[/ezcol_1half_end]

Just this past month they have had a 27% growth in their unique visits (not repeat visits, but people who have never viewed the site before). Over the past month they had over 600 unique visitors to their site and over 100 in the past week alone! We are proud of the place Frank’s Automotive now holds in their local market.

Frank's Automotive in Sacramento

And not only did we create optimized content for them, we also created a beautiful customized design. Our expert design team crafted this design specifically for them and the design is easy to navigate and mobile friendly! You can view their website from any device and find the same stunning design and easily readable content.

We also have helped them with their social media management, providing new postings every week to enhance their online presence.

Don’t take our word for it, check it out for yourself here: www.franksautosacramento.net

And remember you can call us any time to get started. We provide content, design, mapping, social media management and more for auto shops!

Posted: | Updated: May 14, 2015 | Categories: Uncategorized

Upcoming Update to Google’s Algorithm

Mobile Friendly Increases in Importance

mobile devices

With more and more people using the internet from mobile devices, the need for a mobile friendly site is only increasing. And in April Google will be updating their algorithm to implement stricter mobile friendly guidelines. If your site is not mobile friendly when the algorithm changes, you could be penalized and lose important keyword rankings.

Google has even laid out some guidelines of what to NOT do if you want to avoid penalties in the future. These include the following:

  • Blocked JavaScript, CSS and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

So what does all this mean? Some of the above guidelines are highly technical and likely not things you work with on a regular basis as an Auto Shop owner. However, others are fairly obvious and straightforward (a slow loading webpage will not rank well).

The bottom line is that you MUST have a website that translates well into a mobile format. That is why we provide responsive web designs for all of our clients. These designs change according to the size screen they are viewed on, leaving them easy to navigate no matter what device someone is using when they find them.

Talk to us about ensuring you are not penalized in April by the upcoming algorithm change. Curious how your site currently holds up under Google’s mobile guidelines? Check it out using Google’s mobile-friendly test here.

Posted: | Updated: Mar 25, 2015 | Categories: Uncategorized

SEO & Content Marketing Explained

A Quick Guide to SEO & Content Marketing

box of internet related itemsIf you are the owner of an auto shop, you likely have little time to focus on  your web presence. And as you search for a company to help you manage your internet marketing you will encounter terms that have little to no meaning to the average person. Unfortunately too, many high pressure salesmen never explain these terms fully and leave you in the dark in regards to their true meaning. Two phrases that are often overused, misused and left without explanation are SEO and content marketing.

Many companies use these terms as if they are synonyms or they use them as if they are stand alone ideas and tout themselves as providing only one or the other. So what is the difference between SEO and content marketing? And do they work together? And of course, ultimately, what does your auto shop actually need? Find out the answers in this quick guide to SEO and content marketing.

So what’s the difference?

SEO stands for Search Engine Optimization and refers to a broad array of work. It basically refers to the demands as laid out by Google and other search engines. For example, SEO would require that you have a unique, properly coded website. So part of SEO services would be creating that unique design. SEO also requires in-depth content. So part of SEO would be providing that content.

Which is where content marketing comes into play. Content marketing refers to the actions taken to fulfill the content demands of SEO. The following all would fall under content marketing:person on a computer

  • In-depth, onsite content
  • Blog posts
  • Social media posts
  • Title tags
  • Meta descriptions
  • Alt tags
  • and more!

Do these two things work together?

As you can see, SEO and content marketing go hand in hand. You cannot have one without the other. Which is why it is a misnomer to say that you are only a content marketing company or only provide SEO.

If you were to only create content without fulfilling all the other requirements of SEO, your content would be useless. It must be coupled with a complete web presence. And conversely that complete web presence must contain properly optimized content.

What does my auto shop company need?

If you want to dominate online and be found for countless keywords in your local market you need a combination of SEO and content marketing. That is what we provide at Auto Shop Webmasters. We blend together SEO and content marketing to create a complete web presence.

Call today for more information about what SEO and content marketing can do for you!

Posted: | Updated: Mar 4, 2015 | Categories: Uncategorized

What is a PPC campaign?

picture of ppcIf you have looked into ways to market your company online, you likely have heard of PPC. So what is PPC? PPC stands for pay per click and refers to the results that show up on the top of a Google search results page and along the right hand side of the results. They have the word “ad” next to them and have been placed there because of a payment.

Pay per click results are exactly as they sound, you have to pay for every click you garner through this campaign.

Is PPC right for my auto shop?

clock towerMany clients want to know, should I use a PPC campaign? The answer is yes and no. PPC is a wonderful tool for short term results. But it is extremely costly when compared to organic SEO over the long run.

We help our clients build their web presence so that they show up on Google’s search results by merit of a job well done. These organic results will NOT cost you when someone clicks on your website. Therefore, investing money in organic SEO is a huge savings in the long run.

However, organic SEO takes time whereas PPC is immediate. We often recommend a PPC campaign for auto shops while we build their organic results. It can be a wonderful tool when used correctly. Having a PPC campaign managed by an expert team like ours will provide you with the best results!

Talk to us today about PPC for auto shops and how we can incorporate this useful marketing tool into your overall web presence plan.

Posted: | Updated: Feb 19, 2015 | Categories: Uncategorized

Will broken links hurt my web presence?

The Damage of Broken Links

broken chainFor an auto repair shop, an online presence is a modern day necessity. And not only does your auto shop need to be found online, you need to have a good online reputation. One of the many things that can damage your reputation and your SEO are broken links. Will broken links really hurt your web presence? The answer is yes. But the good news is, there are ways to prevent damaged links from hurting your company.

What are broken links?

404 error pageTo begin with, what are broken links? Broken links are links that no longer direct someone to the page they should. When you click on a broken link you will receive a “404 error.” This error may have some text accompanying it (often humorous) to explain why the page won’t load, but the bottom line: A broken link doesn’t take a user to the content they wanted to see. And that, well that, is obviously a bad thing.

What causes broken links?

So if broken links are a thing to be avoided, what exactly causes them? No one intends to have a website with broken links, but it happens to a large number of small businesses. The following are all reasons for broken links or 404 errors:

  • Moving a web page and not changing internal links
  • Renaming a web page and not changing internal links
  • Leaving up old links to content that no longer exists (photos, videos, pdfs)
  • Leaving up old links to third parties that have changed or moved the web page

What damage will broken links cause?

Broken links will damage your SEO, your online reputation and ultimately your conversion rate. When someone visits your site and reaches an error message, odds are high they will leave your site in lieu of a site that works. People do not have patience online. They want things to load quickly and properly. So when you have even just a few broken links, you could damage your entire web presence.

How can I fix broken links?

If you have broken links, or perhaps you are simply uncertain of whether you do or not, the good news is there is hope. It isn’t hard to diagnose the problem and fixing the links is as simple as creating a redirect or removing old links.

As a part of our SEO services (both initial and ongoing) we will search to your site for any broken links, fix them and keep an eye on your site every single day from there forward to ensure you never suffer from the damages caused by broken links. Talk to us today about how a well managed web presence can lead to a higher conversion rate.

Posted: | Updated: Feb 12, 2015 | Categories: Uncategorized

The Mobile Trend

An increasingly mobile world

smartphone in useAs a new year begins, we look ahead to see what trends the world of SEO holds for 2015. This year one of the biggest trends in the online world is that of mobility. People are increasingly turning to their mobile devices for online search. In fact, the following statistics from Search Engine Journal demonstrate this trend:

  • In 2014 1.3 billion smartphones were shipped
  • People spend 151 minutes per day on smartphones (which supersedes the time spent on TV or laptops)
  • Approximately 1 in 5 searches on Google are location related
  • And searches for “nearby” have grown 5x since 2011
  • So what does this mean for your business? Two simple things:

1) Locally Optimized

Because so many people are searching for services that are “nearby,” it is critical that you optimize locally. If you are a small business, you likely cannot take on competition on a national level. But you definitely can win on the local level. The benefit of this local, mobile trend is that it affords small businesses the chance to grab new leads that otherwise may have been lost to national companies.

2) Responsive website design

tablet and teapotOnce you are easily found through a mobile device it is important that your website looks right on that mobile device. If you optimize locally, but your website is impossible to read and hard to navigate on smartphones, tablets and other devices odds are high people will give up and choose another company from the search list. We provide our clients with a responsive website design which can be viewed on any mobile device with the same ease. The website simply responds to the device size it is viewed on and reformats accordingly.

If you are ready to take advantage of the mobile trend of 2015, give us a call. We will work hard to ensure your auto shop is ready to tackle the mobile world of SEO.

Posted: | Updated: Jan 16, 2015 | Categories: Uncategorized

Dominate in 2015

New Year, New Business Plan

business plan for 2015With the new year upon us, are you ready to make 2015 the best year yet for your auto repair shop? Consider upping your game with a new SEO business plan. Proper SEO will allow your business to garner new online leads. And with the right web marketing team, those leads will convert to sales. You can dominate online in 2015 and take the lead over local competitors.

So why choose us as your SEO company? The following are all reasons we are the best auto shop SEO company around:

1) Proven success

We do not simply think we can help your auto repair shop, we know we can. We have a proven track record of success. Feel free to ask us about our current clients. We will be happy to show you other local auto shops that have dominated online for important keywords.

2) An investment with return

When you work with us, you will see a real return on your investment. We know as a small business you have to invest your money carefully. And we take that investment seriously. With us, you know you will see new business as you climb the rankings on Google, Bing, Yahoo and more.

3) Real people

happy 2015Our team is comprised of real people who work in our office every single day. We never outsource our labor which means you can count on us to provide quality services all the time. And you can talk to our team anytime about any ideas you have as we manage your web presence.

If you are ready to start the new year right, by dominating online, give us a call today! Happy 2015!

Posted: | Updated: Jan 9, 2015 | Categories: Uncategorized

Why Reviews Matter Online

The Importance of Reviews

megaphoneIn today’s world of internet savvy consumers, online reviews have increased in popularity and importance. When a customer uses a service they now have the ability to share publicly and effectively how they feel about the services they received. Google, Yelp and other review sites are affecting the way people view the service industry. And companies without reviews are less likely to attract new clients. It should be a goal of your auto shop to garner new, positive online reviews to boost your lead conversion rate. Without reviews your business will look less trustworthy and well established.

The Use of Reviews on Google Maps

location map tagA major reason that reviews have increased in importance and visibility is due to the implementation of reviews into Google map results. When someone performs a local search and an auto repair shop list comes up with a local map, the reviews of these companies will also be displayed prominently.

Do a quick search on your computer or smartphone for a service in your area. You will see the companies listed with the amount of stars they have received on average from reviews. And there will be a link to the reviews people have given with the number of reviews displayed. If your company has zero reviews or a low ranking, you will have a harder time converting leads online.

How to Gain Online Reviews

Online reviews affect how potential clients see you, so it is critical that you increase the amount of positive reviews your auto shop has. The following are all ways to increase your online reviews:

1) Have the highest quality customer service: One of the best and most simple ways to increase your online reviews is to be the best at what you do. When you provide superior customer service, your clients will want to talk about you in a positive light. People love sharing about a place that went above and beyond for them.

2) Ask for reviews: This is a simple, but important tip. People often don’t even think about the importance of their opinion online. When a client has a positive experience, ask them to review you online. Train your mechanics to ask for this too. This also keeps your employees accountable for the services they are providing. Remember, although you can ask for reviews it is not ok to offer incentives or pay clients for reviews (this breaks the guidelines of Google reviews, Yelp and other review sites).

3) Continue the conversation: When your client leaves your auto repair shop, this should not be the end of your conversation with them. Implement important tools like social media, blogging and newsletters to continue a conversation with clients. This keeps you foremost in their minds and will increase the likelihood of them reviewing you online.

4) Use your reviews to your benefit: Finally when you do garner positive online reviews, use them to the benefit of your business across the web. We help our clients get the most out of their online reviews for SEO and lead conversion.

If you want to learn more about gaining online reviews and using these reviews to boost your SEO, contact the experts at Auto Shop Webmasters today!

Posted: | Updated: Jan 3, 2015 | Categories: Uncategorized