Internet Marketing for Auto Shops in Northampton, PA
When you need a local service provider, how do you typically find them? Most of us will do a quick Google search and peruse the results briefly before making a call or two and securing what we need. Your potential customers are no different. When folks in your service area need auto repairs, they’ll likely do a search as well, so it’s vital that your auto shop shows up in those search results. Internet Marketing is the key for unlocking access to all the customers up for grabs in your area and helping locals find you when they need your services. If your shop’s website isn’t optimized for repairs in Northampton, you’ll be MIA. But when internet marketing for auto shops in Northampton, PA is working for your company, you’ll have the power of the web on your side!
Marketing Trends to Consider
Northampton, Pennsylvania is home to 39,577 individuals. Out of the 34,788 locals who are on the web in Northampton, 17,742 (51%) are searching the internet from their smartphones. So what does this mean for your business? It means that having a website that loads quickly and is responsively designed will go a long way in reaching this audience!
Consider, too, that half of mobile searches are for nearby services, and over 60% of those inquiries resolve with a transaction of some sort. This is a big deal for local businesses! In light of this fact, your internet marketing must include mapping for the local area so that these consumers can find you as they search online.
85% (33,640 people in Northampton, PA) rely on web searches to locate products and service providers, and it’s hard to ignore the impact of social media on the search process given that 18,205 (46%) consumers in Northampton, PA consider these platforms as they narrow down their options.
All of these facts point to the importance of having solid social media coverage and effective internet marketing in place! With nearly 34,788 (87.9%) people in Northampton, PA searching online, it’s vital that your SEM strategy appeals to those potential customers and gets you noticed.
Web Design That Gets Results
Whether you don’t have a website currently, or you have an existing site that simply hasn’t been working effectively for you, we’ll build you a quality web design from scratch. This allows us to ensure that every element of your new site is optimized for internet marketing for auto repairs in Northampton, and we’ll deliver a website that is organized, streamlined, and coded well. Search engines like Google reward these efforts because they essentially communicate who you are and what you do so that they can ensure you’re included when locals search for the services you provide. Search engine results are intended to be helpful and relevant for what viewers want, so we’re making sure to represent that via schema, structure, and in the high-quality content we produce.
Speaking of content, few aspects of web design are as important as the inclusion of authoritative content — and lots of it! Our in-house copywriters know what content will be most impactful for organic SEO, which is the most effective means for improving your search engine ranking.
Your Team Awaits
Call us today at 800.377.3068 and let our team of designers, writers, technology gurus, and webmasters get to work on a web design and internet marketing plan that will bring results to your shop! We’ll actively give attention to your account every single month, so you can continue to improve for auto shop SEO in Northampton, PA month after month. We’re ready for you!