31 Auto Repair Keywords for 2019

31 Auto Repair Keywords for 2019 Blog Cover
Keywords aren’t everything, but they are certainly one of the most important components of search engine optimization for auto shops. Identifying the correct target keywords can make or break an entire SEO strategy. There are tools available that can help mechanics research the most relevant and optimal terms and phrases for their website, and ones that best represent their business goals and target client base. Once keywords are identified, they should be placed in the following areas:

  • Content Text: Paragraph or “body” content
  • Header Tags: H1s, H2s, H3s
  • Image Name / Alt Text: Filename of your image (in lowercase-letters.jpg) and its corresponding alt text
  • Meta Descriptions: 158 character (920 pixel) description of your web page
  • Title Tags: SEO Title of your web page, which is shown as the page title on search engines, and on the page tab of your browser
  • URL: Slug of your web address, like for example: https://www.myautoshop.com/car-engine-repair

But knowing where to enter keywords is moot if the keyword itself is inadequate. Flawless placement of subpar terms and phrases won’t do mechanics any good from a lead generation perspective. Sure, you might show up on Google for the words you targeted, but those who click on them are highly unlikely to convert into paying customers — that’s if anybody clicks on them at all. So how does an auto repair website go about identifying the right keywords?

  • Search Volume: The estimated number of times a user searchers for the term or phrase, according to keyword research tools like MOZ & SEMRush
  • Keyword Difficulty: How competitive the keyword is based on the quality of the websites that currently rank for it
  • Keyword Relevance: How likely the keyword is to generate traffic that can convert into paying customers
  • Keyword Priority: A general estimate of a keyword’s value based on the factors mentioned above
  • Organic Click Through: The estimated rate by which users searching for the term end up clicking on an organic result (instead of PPC, Maps, or something else)

Choosing the wrong keywords makes their subsequent implications irrelevant. In other words, you can perfectly execute on page SEO techniques with low quality keywords, and have nothing to show for it. Either too few users will ever search for the terms, or those who do, will click on them, only to exit your site without ever considering your call to action, since they have demonstrated no previous inclination to do so. For this reason, keyword research should always be the first part of the process.

The Top 31 Auto Repair Keywords for 2019

Auto Repair Near Me
Auto Repair Shop
Car Mechanic Near Me
Car Tune Up Near Me
Auto Mechanic Shops Near Me
Local Auto Repair
Car AC Recharge Service
Mechanic Garages Near Me
Auto Maintenance Shop
Car Repair Shop
Car Maintenance Shop
Car Tune Up Shop
Auto Body Repair Shop
Oil Change Shops Nearby
Automobile Repair Shop
Car Tire Repair Shop
24 Hour Auto Shop
Auto Repair
Auto Glass Repair
Car Suspension Repair
Auto Body Repair
Auto Electrical Repair
Car Brake Repair
Full Service Auto Repair
Auto Transmission Repair
Auto Brake Repair
Auto Wheel Repair
Car Wheel Repair
Car Engine Repair
Automobile Repair
Wheel Alignment Repair
Auto Tire Repair

Understanding Buyer Intent

The biggest misnomer about keywords for auto shops is that volume is the most important metric. It isn’t, especially when looked at exclusive from the nuance that surrounds it. For a keyword to be valuable, it must possess what is known as buyer intent. This term references the intention of the searcher, which in cases like these, will be one of spending. Terms like shop and service indicate a strong buyer’s intent, while shorter tail keywords like auto repair, could entail a number of different scenarios. Some keywords demonstrate a clear absence of buyer intent. An example of this would be diy brake repair. The qualifier; diy, stands for do-it-yourself, which means the searcher has no existing inclination to spend money. Sure, they could be converted with the right content and pitch, but the priority should be to target users who are already looking to spend money.

Buyer Intent for Auto Repair Keywords

The value of a keyword depends on a sliding scale of factors and their weighted importance. For example, volume is important under the right circumstances. We noted that it is largely irrelevant for terms that have no buyer intent, but it is otherwise one of the most important metrics. After all, what good is a relevant keyword that nobody searches for? The goal of SEO is to drive relevant traffic to your auto repair website, and then to convert that traffic into leads, whether that’s via phone call, submission form, or something else. It’s important to always have a call to action, preferably one that is spread liberally throughout your website. The most important spot for a phone number is the top right hand side of your web pages. This way, users who are ready to buy, have a convenient way to reach you.

Other Factors For Auto Shop Keywords

If you run a specialty auto shop, let’s say; BMW repair, your keywords should of course incorporate that brand name, as well as problems most common with those vehicles. You can utilize MOZ Keyword Explorer as well as SEMRush in order to find the highest volume and highest opportunity keywords. If you don’t have access to tools like these, or if you don’t have the knowledge or resources to conduct extensive keyword research, you can hire a digital marketing firm to handle your SEO strategy. Every marketing plan should include keyword research.

Autoshop Webmasters is the premier marketing firm for auto repair shops across the United States. We’ve been working with auto mechanics for more than a decade to optimize their business websites and help them earn leads online. As a platform that specializes in digital promotion for auto shops, we take great pride in helping mechanics grow their brand and expand their clientbase. Because of our experience in web design, content marketing, and SEO, we are able to combine each element, and seamlessly integrate keywords into a larger process. Call 800.377.3068 to learn more about auto repair keywords in 2019.

Posted: | Updated: Nov 20, 2018 | Categories: Keywords |