Keywords aren’t everything, but they are certainly one of the most critical components of search engine optimization for auto shops. Identifying the correct target keywords can make or break an entire SEO strategy. There are tools available that can help mechanics research the most relevant and optimal terms and phrases for their website and best represent their business goals and target client base. Once you identify keywords, you should insert them in the following areas:
- Content Text: Paragraph or “body” content
- Header Tags: H1s, H2s, H3s
- Image Name / Alt Text: Filename of your image (in lowercase-letters.jpg) and its corresponding alt text
- Meta Descriptions: 158 characters (920 pixels) description of your web page
- Title Tags: SEO Title of your web page, shown as the page title on search engines and the page tab of your browser
- URL: Slug of your web address, like for example https://www.myautoshop.com/car-engine-repair
But knowing where to enter keywords is moot if the keyword itself is inadequate. Perfect placement of subpar terms and phrases won’t help with lead generation. Sure, you might show up on Google for the words you targeted, but those who click on them are highly unlikely to convert into paying customers — that’s if anybody clicks on them at all. So how does an auto repair website go about identifying the right keywords?
- Search Volume: The estimated number of times a user searches for the term or phrase, according to keyword research tools like MOZ & SEMRush
- Keyword Difficulty: The competition-level for a keyword, based on the quality of the websites that currently rank for it
- Keyword Relevance: How likely the keyword is to generate traffic that can convert into paying customers
- Keyword Priority: A general estimate of a keyword’s value based on the factors mentioned above
- Organic Click-Through: The estimated rate by which users searching for the term click on an organic result (instead of PPC, Maps, or something else)
Choosing the wrong keywords makes their subsequent implications irrelevant. In other words, you can flawlessly execute on-page SEO techniques with low-quality keywords and have nothing to show for it. As a result, either too few users will ever search for the terms, or those who do will click on them, only to exit your site without ever considering your call to action since they have demonstrated no previous inclination to do so. For this reason, keyword research should always be the first part of the process.
The Top 31 Auto Repair Keywords for 2021
Auto Repair Near Me
Auto Repair Shop
Car Mechanic Near Me
Car Tune Up Near Me
Auto Mechanic Shops Near Me
Local Auto Repair
Car AC Recharge Service
Mechanic Garages Near Me
Auto Maintenance Shop
Car Repair Shop
Car Maintenance Shop
Car Tune Up Shop
Auto Body Repair Shop
Oil Change Shops Nearby
Automobile Repair Shop
Car Tire Repair Shop
24 Hour Auto Shop
Auto Glass Repair
Car Suspension Repair
Auto Body Repair
Auto Electrical Repair
Car Brake Repair
Full Service Auto Repair
Auto Transmission Repair
Auto Brake Repair
Auto Wheel Repair
Car Wheel Repair
Car Engine Repair
Wheel Alignment Repair
Auto Tire Repair
Understanding Buyer Intent
The biggest misnomer about keywords for auto shops is that volume is the most critical metric. It isn’t, especially when looked at exclusively from the nuance that surrounds it. For a keyword to be valuable, it must possess what is known as buyer intent. This term references the searcher’s intention, which in cases like these, will be one of spending. Terms like shop and service indicate a strong buyer’s intent, while shorter tail keywords like auto repair could entail several scenarios. Some keywords demonstrate an evident absence of buyer intent.
An example is diy brake repair. The qualifier, diy, stands for do-it-yourself, which means the searcher has no existing inclination to spend money. Sure, you may eventually convert them with the right content and pitch, but the priority should be to target users who are already looking to spend money.
The value of a keyword depends on a sliding scale of factors and their weighted importance. For example, volume is essential under the right circumstances. We noted that it is mainly irrelevant for terms with no buyer intent, but it is one of the most critical metrics. After all, what good is a relevant keyword that nobody searches for? The goal of SEO is to drive relevant traffic to your auto repair website and then convert that traffic into leads, whether that’s via phone call, submission form, or something else. Therefore, it’s essential always to have a call to action, preferably spread liberally throughout your website. The top right-hand side of your website is the most critical spot for a CTA. This way, users who are ready to buy have a convenient way to reach you.
Other Factors For Auto Shop Keywords
If you run a specialty auto shop, let’s say; BMW repair, your keywords should, of course, incorporate that brand name, as well as problems most familiar with those vehicles. You can utilize MOZ Keyword Explorer and SEMRush to find the highest volume and highest opportunity keywords. If you don’t have access to tools like these or don’t have the knowledge or resources to conduct extensive keyword research, you can hire a digital marketing firm to handle your SEO strategy. Every marketing plan should include keyword research.
Autoshop Webmasters is the premier marketing firm for auto repair shops across the United States. We’ve been working with auto mechanics for more than a decade to optimize their business websites and help them earn leads online. As a platform specializing in digital promotion for auto shops, we pridefully assist mechanics in growing their brand and expanding their client base. We can combine each element and seamlessly integrate keywords into a more extensive process because of our experience in web design, content marketing, and SEO.